I have come up explaining the use of apply_filters and apply_filters_ref_array hooks .
apply_filters
The callback functions attached to filter hook $tag are invoked by calling this function. This function can be used to create a new filter hook by simply calling this function with the name of the new hook specified using the $tag parameter.
apply_filters
The callback functions attached to filter hook $tag are invoked by calling this function. This function can be used to create a new filter hook by simply calling this function with the name of the new hook specified using the $tag parameter.